38% -- click through rate decline for Google search results with AI Overviews (Seer Interactive study) (2025)

The click through rate decline for Google search results with AI Overviews (Seer Interactive study) is 38% as of 2025 according to Seer Interactive. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong click through rate decline benchmark for Google search results with AI Overviews (Seer Interactive study) is 38%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published click through rate decline serving value for Google search results with AI Overviews (Seer Interactive study) is 38% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of click through rate decline variation for Google search results with AI Overviews (Seer Interactive study) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 38% as of 2025.

For a digital marketer, the published click through rate decline serving value is 38%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.