B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

61%

61% -- click through rate decline for Organic search results in AI-enhanced searches (2026)

2026  · foundrycro.com

Click-through rates for organic search results in AI-enhanced searches experienced a 61% decline (dropping from 1.76% to 0.61%).

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Attribution: foundrycro.com View source
Lighthouse Research Team
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Questions about this data

What is the click through rate decline for Organic search results in AI-enhanced searches?

The click through rate decline for Organic search results in AI-enhanced searches is 61% as of 2026 according to foundrycro.com. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good click through rate decline benchmark for Organic search results in AI-enhanced searches?

A strong click through rate decline benchmark for Organic search results in AI-enhanced searches is 61%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does Organic search results in AI-enhanced searches click through rate decline compare to the industry average?

The published click through rate decline serving value for Organic search results in AI-enhanced searches is 61% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect click through rate decline for Organic search results in AI-enhanced searches?

Primary drivers of click through rate decline variation for Organic search results in AI-enhanced searches include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 61% as of 2026.

What click through rate decline should I aim for as a SEO practitioner in 2026?

For a SEO practitioner, the published click through rate decline serving value is 61%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Organic search results in AI-enhanced searches
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
foundrycro.com Primary Tier C
https://foundrycro.com/blog/what-is-generative-engine-optimization-geo-aeo/ ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
What Is Generative Engine Optimization? GEO, AEO, LLMO | Foundry CRO
The short version: - GEO, AEO, and LLMO all describe the same strategic shift: optimizing content so AI engines cite your brand in generated answers. - GEO builds on SEO fundamentals but optimizes for citations inside AI answers rather than clicks from search results. - 58.5% of US Google searches a…
Original Research
foundrycro.com · Original study ↗

CTR dropped from 1.76% to 0.61%

Methodology documented
Industrymarketing
Plain Text
Organic search results in AI-enhanced searches: 61% click through rate decline. Source: foundrycro.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-ctr-ai-search-decline-61
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-ctr-ai-search-decline-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- click through rate decline for Organic search results in AI-enhanced searches<br><small>Source: foundrycro.com (2026) · <a href="https://lighthousedata.io/data/organic-ctr-ai-search-decline-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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