58% -- click through rate decline for Google AI Overviews (position #1 organic results) (2026)

The click through rate decline for Google AI Overviews (position #1 organic results) is 58% as of 2026 according to DigiExe. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong click through rate decline benchmark for Google AI Overviews (position #1 organic results) is 58%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published click through rate decline serving value for Google AI Overviews (position #1 organic results) is 58% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of click through rate decline variation for Google AI Overviews (position #1 organic results) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 58% as of 2026.

For a SEO practitioner, the published click through rate decline serving value is 58%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.