24% -- purchase intent increase for ads with music matching brand values (2026)

The purchase intent increase for ads with music matching brand values is 24% as of 2026 according to Ipsos. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong purchase intent increase benchmark for ads with music matching brand values is 24%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published purchase intent increase serving value for ads with music matching brand values is 24% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of purchase intent increase variation for ads with music matching brand values include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 24% as of 2026.

For a paid media manager, the published purchase intent increase serving value is 24%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.