31%
31% -- purchase intent increase for Mexican restaurant ads with italic fonts (2026)
In experiments using slanted/italic fonts, people were 31% more likely to say they would buy from a Mexican restaurant.
Questions about this data
What is the purchase intent increase for Mexican restaurant ads with italic fonts?
The purchase intent increase for Mexican restaurant ads with italic fonts is 31% as of 2026 according to Science Says. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.
What is a good purchase intent increase benchmark for Mexican restaurant ads with italic fonts?
A strong purchase intent increase benchmark for Mexican restaurant ads with italic fonts is 31%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.
How does Mexican restaurant ads with italic fonts purchase intent increase compare to the industry average?
The published purchase intent increase serving value for Mexican restaurant ads with italic fonts is 31% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.
What factors affect purchase intent increase for Mexican restaurant ads with italic fonts?
Primary drivers of purchase intent increase variation for Mexican restaurant ads with italic fonts include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 31% as of 2026.
What purchase intent increase should I aim for as a paid media manager in 2026?
For a paid media manager, the published purchase intent increase serving value is 31%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.
Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.
Single source - not yet corroborated
Experimental finding cited by Science Says
<blockquote cite="https://lighthousedata.io/data/italic-font-purchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- purchase intent increase for Mexican restaurant ads with italic fonts<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/italic-font-purchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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