11% -- purchase intent increase for creator-led social content (US and UK) (2026)

The purchase intent increase for creator-led social content (US and UK) is 11% as of 2026 according to Billion Dollar Boy. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong purchase intent increase benchmark for creator-led social content (US and UK) is 11%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published purchase intent increase serving value for creator-led social content (US and UK) is 11% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of purchase intent increase variation for creator-led social content (US and UK) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 11% as of 2026.

For a social media manager, the published purchase intent increase serving value is 11%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.