B Evidence Grade B Graded under review Safe to Cite Current

32.31%

32.31% -- average email open rate for Consulting industry email campaigns (2026)

2026  · verified.email

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Lighthouse Research Team
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Graded Evidence graded

Questions about this data

What is the average email open rate for Consulting industry email campaigns?

The average email open rate for Consulting industry email campaigns is 32.31% as of 2026 according to verified.email. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good average email open rate benchmark for Consulting industry email campaigns?

A strong average email open rate benchmark for Consulting industry email campaigns is 32.31%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does Consulting industry email campaigns average email open rate compare to the industry average?

The published average email open rate serving value for Consulting industry email campaigns is 32.31% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect average email open rate for Consulting industry email campaigns?

Primary drivers of average email open rate variation for Consulting industry email campaigns include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 32.31% as of 2026.

What average email open rate should I aim for as a email marketer in 2026?

For a email marketer, the published average email open rate serving value is 32.31%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
32.31%
Unit
Percentage
Data Vintage
2026
Entity
Consulting industry email campaigns
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

73/100 confidence
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
verified.email Primary Tier C
https://verified.email/blog/email-marketing/what-is-good-email-open-rate ↗
Confidence: 23/100 Vintage: 2026 Channel: Wayback
Source Article
What Is A Good Email Open Rate? Boost Your Campaign Success
What Is A Good Open Rate For Email Campaign? Ever wondered why your email campaign isn’t performing as expected? The answer might be hiding in one simple metric -- your open rate. An average email open rate is between 25% and 41%. Click-through rates and conversions also matter, but none of them hap…
Also cited by
2026-09-26
2026-09-22
Original Research
verified.email · Original study ↗

Industry benchmark table has three unlabeled data columns, presumably from different ESP benchmark reports; column-to-platform attribution not specified in source.

Methodology documented
IndustryConsulting RoleAll marketers Channelemail
Plain Text
Consulting industry email campaigns: 32.31% average email open rate. Source: verified.email (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consulting-open-rate-bench-3
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consulting-open-rate-bench-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.31%</strong> -- average email open rate for Consulting industry email campaigns<br><small>Source: verified.email (2026) · <a href="https://lighthousedata.io/data/consulting-open-rate-bench-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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