30.4% -- average email open rate for All Industries (Q2 2022)

The average email open rate for All Industries is 30.4% as of Q2 2022 according to Orbit Media Studios. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong average email open rate benchmark for All Industries is 30.4%, using the current serving value as of Q2 2022. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published average email open rate serving value for All Industries is 30.4% as of Q2 2022. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of average email open rate variation for All Industries include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 30.4% as of Q2 2022.

For a email marketer, the published average email open rate serving value is 30.4%; it is an evidence-grade reference, not a personalized target as of Q2 2022. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.