42.17% -- average email open rate for cart recovery campaigns (2020)

The average email open rate for cart recovery campaigns is 42.17% as of 2020 according to Omnisend. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong average email open rate benchmark for cart recovery campaigns is 42.17%, using the current serving value as of 2020. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published average email open rate serving value for cart recovery campaigns is 42.17% as of 2020. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of average email open rate variation for cart recovery campaigns include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 42.17% as of 2020.

For a email marketer, the published average email open rate serving value is 42.17%; it is an evidence-grade reference, not a personalized target as of 2020. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.