90% -- roi uplift for Brands shifting from performance-only to brand-plus-performance mix (2026)

The roi uplift for Brands shifting from performance-only to brand-plus-performance mix is 90% as of 2026 according to WARC. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong roi uplift benchmark for Brands shifting from performance-only to brand-plus-performance mix is 90%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published roi uplift serving value for Brands shifting from performance-only to brand-plus-performance mix is 90% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of roi uplift variation for Brands shifting from performance-only to brand-plus-performance mix include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 90% as of 2026.

For a digital marketer, the published roi uplift serving value is 90%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.