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27%

27% -- roi uplift for secondary fund marketing (2025)

2025  · Deloitte

The average ROI uplift from secondary fund marketing is 27% according to Deloitte Insights in 2025.

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Lighthouse Research Team
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Graded Evidence graded

Questions about this data

What is the roi uplift for secondary fund marketing?

The roi uplift for secondary fund marketing is 27% as of 2025 according to Deloitte. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good roi uplift benchmark for secondary fund marketing?

A strong roi uplift benchmark for secondary fund marketing is 27%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does secondary fund marketing roi uplift compare to the industry average?

The published roi uplift serving value for secondary fund marketing is 27% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect roi uplift for secondary fund marketing?

Primary drivers of roi uplift variation for secondary fund marketing include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 27% as of 2025.

What roi uplift should I aim for as a digital marketer in 2025?

For a digital marketer, the published roi uplift serving value is 27%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
27%
Unit
Percentage
Data Vintage
2025
Entity
secondary fund marketing
Geography
Global
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

69/100 confidence
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Deloitte Primary Tier B
https://finanads.com/marketing-auction-and-secondary-fund-offerings-online/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Marketing Auction and Secondary Fund Offerings Online - Finanads - Best Marketing And Sales System For Financial Professionals
Marketing Auction and Secondary Fund Offerings Online -- The Ultimate Guide for Financial Advertisers Introduction -- Why Marketing Auction and Secondary Fund Offerings Online is the Key to Growth in 2024 and Beyond In the rapidly evolving landscape of financial services, marketing auction and secon…
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Original Research
Deloitte · Original study ↗

Deloitte Insights, 2025

Methodology documented
IndustryFinance RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
secondary fund marketing: 27% roi uplift. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg_roi_uplift_secondary_fund_marketing_2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg_roi_uplift_secondary_fund_marketing_2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- roi uplift for secondary fund marketing<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/avg_roi_uplift_secondary_fund_marketing_2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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