B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

60%

60% -- email revenue share for Neleman Wijnen (2024)

2024  · DDMA

Email is accountable for about 60% of Neleman Wijnen's total turnover.

  • Stated as an approximation ('about 60%')
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Attribution: DDMA View source
Lighthouse Research Team
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Graded Evidence graded

Questions about this data

What is the email revenue share for Neleman Wijnen?

The email revenue share for Neleman Wijnen is 60% as of 2024 according to DDMA. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good email revenue share benchmark for Neleman Wijnen?

A strong email revenue share benchmark for Neleman Wijnen is 60%, using the current serving value as of 2024. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does Neleman Wijnen email revenue share compare to the industry average?

The published email revenue share serving value for Neleman Wijnen is 60% as of 2024. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect email revenue share for Neleman Wijnen?

Primary drivers of email revenue share variation for Neleman Wijnen include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 60% as of 2024.

What email revenue share should I aim for as a email marketer in 2024?

For a email marketer, the published email revenue share serving value is 60%; it is an evidence-grade reference, not a personalized target as of 2024. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Neleman Wijnen
Geography
EMEA
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

71/100 confidence
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
DDMA Primary Tier C
https://ddma.nl/kennisbank/how-neleman-wijnen-uses-marketing-automation-for-engaging-their-audience/ ↗
Confidence: 57/100 Vintage: 2024 Channel: Common Crawl
Source Article
How Neleman wijnen uses marketing automation for engaging their audience -- DDMA
This article is written by Hendrik Westerhuis, Senior Content Marketeer at Spotler. Spotler is one of the sponsors of the 2024 Email Marketing Automation Summit. Have you got your tickets yet? Get them at: shop.emas.nu. The power of CDP and email marketing automation The use of a Customer Data Platf…
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Original Research
DDMA · Original study ↗

Email is accountable for about 60% of their total turnover.

IndustryRetail RegionEMEA Channelemail
Plain Text
Neleman Wijnen: 60% email revenue share. Source: DDMA (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/neleman-wijnen-email-turnover
HTML Embed
<blockquote cite="https://lighthousedata.io/data/neleman-wijnen-email-turnover" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- email revenue share for Neleman Wijnen<br><small>Source: DDMA (2024) · <a href="https://lighthousedata.io/data/neleman-wijnen-email-turnover" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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