B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

59%

59% -- email revenue share for Broadcast campaigns (Klaviyo brands) (2026)

2026  · n=183,000  · Klaviyo

Broadcast email campaigns accounted for approximately 59% of total email revenue among Klaviyo brands in 2026.

  • Value is approximate in source ('circa 59%')
  • Based on Klaviyo benchmark sample of over 183,000 brands
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Attribution: Klaviyo View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Graded Evidence graded

Questions about this data

What is the email revenue share for Broadcast campaigns (Klaviyo brands)?

The email revenue share for Broadcast campaigns (Klaviyo brands) is 59% as of 2026 according to Klaviyo. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good email revenue share benchmark for Broadcast campaigns (Klaviyo brands)?

A strong email revenue share benchmark for Broadcast campaigns (Klaviyo brands) is 59%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does Broadcast campaigns (Klaviyo brands) email revenue share compare to the industry average?

The published email revenue share serving value for Broadcast campaigns (Klaviyo brands) is 59% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect email revenue share for Broadcast campaigns (Klaviyo brands)?

Primary drivers of email revenue share variation for Broadcast campaigns (Klaviyo brands) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 59% as of 2026.

What email revenue share should I aim for as a email marketer in 2026?

For a email marketer, the published email revenue share serving value is 59%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Broadcast campaigns (Klaviyo brands)
Sample Size
183,000
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Klaviyo Primary Tier A
https://www.lucaattolini.com/email-marketing-2026/ ↗
Confidence: 57/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Email Marketing 2026: 7 Cambiamenti Decisivi - Luca Attolini
L’email marketing 2026 si gioca su sette cambiamenti strutturali: autenticazione obbligatoria del dominio, morte dell’open rate come metrica di performance, dominio dei flow sulle campagne, ingresso dell’AI nei processi, centralità dei dati di prima parte, convergenza con l’SMS e saturazione dei con…
Original Research
Klaviyo · Original study ↗

Campaign share of email revenue, Klaviyo 2026 benchmark table

Methodology documented
Industrymarketing
Plain Text
Broadcast campaigns (Klaviyo brands): 59% email revenue share. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-2026-flow-email-revenue-share-59pct-campaigns
HTML Embed
<blockquote cite="https://lighthousedata.io/data/klaviyo-2026-flow-email-revenue-share-59pct-campaigns" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- email revenue share for Broadcast campaigns (Klaviyo brands)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-2026-flow-email-revenue-share-59pct-campaigns" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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