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59.62%

59.62% -- digital platforms revenue share for MENA media and entertainment market (2025)

2025  · Mordor Intelligence

Digital platforms accounted for 59.62% of total revenue in the MENA media and entertainment market in 2025.

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Lighthouse Research Team
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Questions about this data

What is the digital platforms revenue share for MENA media and entertainment market?

The digital platforms revenue share for MENA media and entertainment market is 59.62% as of 2025 according to Mordor Intelligence. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good digital platforms revenue share benchmark for MENA media and entertainment market?

A strong digital platforms revenue share benchmark for MENA media and entertainment market is 59.62%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does MENA media and entertainment market digital platforms revenue share compare to the industry average?

The published digital platforms revenue share serving value for MENA media and entertainment market is 59.62% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect digital platforms revenue share for MENA media and entertainment market?

Primary drivers of digital platforms revenue share variation for MENA media and entertainment market include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 59.62% as of 2025.

What digital platforms revenue share should I aim for as a digital marketer in 2025?

For a digital marketer, the published digital platforms revenue share serving value is 59.62%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
59.62%
Unit
Percentage
Data Vintage
2025
Entity
MENA media and entertainment market
Geography
MEA
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Mordor Intelligence Primary Tier B
https://news.broadcastmediaafrica.com/2026/01/19/the-expanding-media-and-entertainment-landscape-in-… ↗
Confidence: 59/100 Vintage: 2025 Channel: Deep Crawl
Source Article
The Expanding Media And Entertainment Landscape In The MENA Region - Broadcast Media Africa
The media and entertainment sector in the Middle East and North Africa is poised for remarkable expansion, with projections estimating the market to reach US$48.43 billion by 2026 and soar to nearly US$76.79 billion by 2031, according to a report by Mordor Intelligence. This growth trajectory reflec…
Original Research
Mordor Intelligence · Original study ↗

Mordor Intelligence report

Methodology documented
Period Value Change
2025 (current) 60%
2025 (current) 59.62% -0.6%
IndustryMedia RegionMEA Channeltv
Plain Text
MENA media and entertainment market: 59.62% digital platforms revenue share. Source: Mordor Intelligence (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mena-digital-platforms-revenue-share-2025
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<blockquote cite="https://lighthousedata.io/data/mena-digital-platforms-revenue-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59.62%</strong> -- digital platforms revenue share for MENA media and entertainment market<br><small>Source: Mordor Intelligence (2025) · <a href="https://lighthousedata.io/data/mena-digital-platforms-revenue-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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