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35%

35% -- cost per acquisition growth rate for H&R Block's Amazon advertising strategy (2025)

2025  · Amazon Advertising

H&R Block's Amazon advertising strategy achieved a 35% year-over-year growth rate in CPA / CPA efficiency during the 2025 tax season.

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Attribution: Amazon Advertising View source
Lighthouse Research Team
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Graded Evidence graded

Questions about this data

What is the cost per acquisition growth rate for H&R Block's Amazon advertising strategy?

The cost per acquisition growth rate for H&R Block's Amazon advertising strategy is 35% as of 2025 according to Amazon Advertising. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good cost per acquisition growth rate benchmark for H&R Block's Amazon advertising strategy?

A strong cost per acquisition growth rate benchmark for H&R Block's Amazon advertising strategy is 35%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does H&R Block's Amazon advertising strategy cost per acquisition growth rate compare to the industry average?

The published cost per acquisition growth rate serving value for H&R Block's Amazon advertising strategy is 35% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect cost per acquisition growth rate for H&R Block's Amazon advertising strategy?

Primary drivers of cost per acquisition growth rate variation for H&R Block's Amazon advertising strategy include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 35% as of 2025.

What cost per acquisition growth rate should I aim for as a digital marketer in 2025?

For a digital marketer, the published cost per acquisition growth rate serving value is 35%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
35%
Unit
Percentage
Data Vintage
2025
Entity
H&R Block's Amazon advertising strategy
Geography
Global
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

62/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Amazon Advertising Primary Tier A
https://advertising.amazon.com/zh-tw/library/case-studies/unboxed-2025-hr-block-full-funnel-success ↗
Confidence: 73/100 Vintage: 2025 Channel: Common Crawl
Source Article
H&R Block 透過亞馬遜廣告推動稅季成功
H&R Block 透過創新的全漏斗亞馬遜廣告策略達致稅季成功 H&R Block 與亞馬遜廣告合作,在 2025 年稅季實施精密的全漏斗策略,利用隱私安全技術來增加品牌知名度和轉化率,進而顯著提升年成長率 (YoY)。 144% 全漏斗媒體策略帶來的轉化率提升 35% 每次獲取成本 (CPA) 按年成長率 2.5 倍 按年觸及範圍拓展 目標 在當今的數位廣告環境中,金融服務品牌面臨獨特挑戰:在推動成長的同時維持嚴格的隱私標準。報稅服務領域的領導者 H&R Block 與亞馬遜廣告合作,在 2025 年稅季期間攜手解決這個挑戰,實施精密的全漏斗策略,在尊重廣告商標籤受眾的同時盡可能提高廣告活動…
Original Research
Amazon Advertising · Original study ↗

Compared to the previous year (YoY).

Methodology documented
IndustryRetail RegionGlobal Channelpaid_ads
Plain Text
H&R Block's Amazon advertising strategy: 35% cost per acquisition growth rate. Source: Amazon Advertising (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hr-block-amazon-ad-cpa-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hr-block-amazon-ad-cpa-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- cost per acquisition growth rate for H&R Block's Amazon advertising strategy<br><small>Source: Amazon Advertising (2025) · <a href="https://lighthousedata.io/data/hr-block-amazon-ad-cpa-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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