B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

28%

28% -- cost per acquisition growth rate for Dollar Shave Club (2022)

2022  · datadashboardhub.com

By 2022, Dollar Shave Club's cost per acquisition (CPA) increased by 28% year-over-year.

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Lighthouse Research Team
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Graded Evidence graded

Questions about this data

What is the cost per acquisition growth rate for Dollar Shave Club?

The cost per acquisition growth rate for Dollar Shave Club is 28% as of 2022 according to datadashboardhub.com. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good cost per acquisition growth rate benchmark for Dollar Shave Club?

A strong cost per acquisition growth rate benchmark for Dollar Shave Club is 28%, using the current serving value as of 2022. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does Dollar Shave Club cost per acquisition growth rate compare to the industry average?

The published cost per acquisition growth rate serving value for Dollar Shave Club is 28% as of 2022. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect cost per acquisition growth rate for Dollar Shave Club?

Primary drivers of cost per acquisition growth rate variation for Dollar Shave Club include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 28% as of 2022.

What cost per acquisition growth rate should I aim for as a digital marketer in 2022?

For a digital marketer, the published cost per acquisition growth rate serving value is 28%; it is an evidence-grade reference, not a personalized target as of 2022. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
28%
Unit
Percentage
Data Vintage
2022
Entity
Dollar Shave Club
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

72/100 confidence
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
datadashboardhub.com Primary Tier A
https://www.datadashboardhub.com/post/dollar-shave-club-google-ads-audit ↗
Confidence: 57/100 Vintage: 2022 Channel: Deep Crawl
Source Article
Inside Dollar Shave Club's Google Ads Audit: Unlock Growth Secrets
How Dollar Shave Club Revolutionized Its Google Ads Strategy: A Comprehensive Case Study - Kyle Keehan - Apr 18, 2025 - 12 min read Introduction In the competitive landscape of direct-to-consumer subscription services, Dollar Shave Club (DSC) has established itself as a pioneer and market leader. Fo…
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2026-08-14
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Original Research
datadashboardhub.com · Original study ↗

Compared to the previous year.

Methodology documented
IndustryRetail Company SizeMid-market RoleAll marketers Channelpaid_ads
Plain Text
Dollar Shave Club: 28% cost per acquisition growth rate. Source: datadashboardhub.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dollar-shave-club-google-ads-audit-cpa-increase
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<blockquote cite="https://lighthousedata.io/data/dollar-shave-club-google-ads-audit-cpa-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- cost per acquisition growth rate for Dollar Shave Club<br><small>Source: datadashboardhub.com (2022) · <a href="https://lighthousedata.io/data/dollar-shave-club-google-ads-audit-cpa-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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