1.53x -- facebook roas for Facebook Ads (2021--2022)

The facebook roas for Facebook Ads is 1.53x as of 2021--2022 according to Common Thread Collective. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong facebook roas benchmark for Facebook Ads is 1.53x, using the current serving value as of 2021--2022. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published facebook roas serving value for Facebook Ads is 1.53x as of 2021--2022. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of facebook roas variation for Facebook Ads include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 1.53x as of 2021--2022.

For a paid media manager, the published facebook roas serving value is 1.53x; it is an evidence-grade reference, not a personalized target as of 2021--2022. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.