18.68% -- click through rate change for Branded queries with AI Overviews (2025-2026)

The click through rate change for Branded queries with AI Overviews is 18.68% as of 2025-2026 according to Amsive Digital. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong click through rate change benchmark for Branded queries with AI Overviews is 18.68%, using the current serving value as of 2025-2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published click through rate change serving value for Branded queries with AI Overviews is 18.68% as of 2025-2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of click through rate change variation for Branded queries with AI Overviews include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 18.68% as of 2025-2026.

For a digital marketer, the published click through rate change serving value is 18.68%; it is an evidence-grade reference, not a personalized target as of 2025-2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.