B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

58%

58% -- click through rate reduction for Google pozycja #1 (AI Overviews) (2026)

2026  · DigiExe

Google AI Overviews reduce the click-through rate of position #1 by 58%.

Cite this stat Share How we verify
Attribution: DigiExe View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Graded Evidence graded

Questions about this data

What is the click through rate reduction for Google pozycja #1 (AI Overviews)?

The click through rate reduction for Google pozycja #1 (AI Overviews) is 58% as of 2026 according to DigiExe. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good click through rate reduction benchmark for Google pozycja #1 (AI Overviews)?

A strong click through rate reduction benchmark for Google pozycja #1 (AI Overviews) is 58%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does Google pozycja #1 (AI Overviews) click through rate reduction compare to the industry average?

The published click through rate reduction serving value for Google pozycja #1 (AI Overviews) is 58% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect click through rate reduction for Google pozycja #1 (AI Overviews)?

Primary drivers of click through rate reduction variation for Google pozycja #1 (AI Overviews) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 58% as of 2026.

What click through rate reduction should I aim for as a digital marketer in 2026?

For a digital marketer, the published click through rate reduction serving value is 58%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Google pozycja #1 (AI Overviews)
Geography
EMEA
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
DigiExe Primary Tier C
https://inclick.pl/piramida-linkow-czy-nadal-warto/ ↗
Confidence: 23/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Piramida linków -- czy nadal warto?
Odnośniki prowadzące do witryny WWW są jednym z ważnych czynników, które mają wpływ na widoczność strony w Google. Ważna jest nie tyle ich liczba, ile zdecydowanie jakość. Mocne linki przy odpowiedniej optymalizacji innych czynników, mogą przynieść znakomite efekty. A czy nadal skutecznym rozwiązani…
Original Research
DigiExe · Original study ↗

AI Overviews obniżają CTR pozycji #1 o 58% (DigiExe, 2026)

Methodology documented
IndustryMedia RegionEMEA Channelsearch
Plain Text
Google pozycja #1 (AI Overviews): 58% click through rate reduction. Source: DigiExe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-ctr-reduction-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-ctr-reduction-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- click through rate reduction for Google pozycja #1 (AI Overviews)<br><small>Source: DigiExe (2026) · <a href="https://lighthousedata.io/data/ai-overviews-ctr-reduction-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →