Social Media Statistics & Benchmarks
Engagement rates, organic reach, follower growth, and platform benchmarks. Every statistic below is drawn from published research and independently verified through our evidence pipeline. Updated continuously.
Last updated: 2026-08-29
Most Notable
Ad frequency for respondents posting to Instagram grid
Source: Forrester, Aug 2026
Referral Traffic for Instagram Referral Traffic
Source: SparkToro / Datos, 2024
Twitter Engagement Rate for Squeezie
Source: Kolsquare, 2023
Ad frequency
41.0% ad frequency for respondents posting to Instagram grid.
Referral Traffic
0.8% referral traffic for Instagram Referral Traffic.
Twitter Engagement Rate
0.3% twitter engagement rate for Squeezie.
Organic Reach
29.9% organic reach for Local Business category.
Social Commerce Revenue
53.0% social commerce revenue for Top Performing Salespeople.
How this feed is built
We publish only statistics that pass the serving and evidence checks for this vertical. Each item keeps its source context and data vintage, while duplicate claims are grouped and non-citable observations are withheld. The feed refreshes as new evidence is reviewed.