E-commerce Statistics & Benchmarks
Cart abandonment, average order value, checkout conversion, and retail benchmarks. Every statistic below is drawn from published research and independently verified through our evidence pipeline. Updated continuously.
Last updated: 2026-08-29
Most Notable
Return Rate for Email Marketing
Source: EngageDigital Inc., 2026
Return Rate for AI conversation layer
Source: getperspective.ai, 2026
Conversion rate for PQLs
Source: daily.dev, 2026
Return Rate
$42.00 return rate for Email Marketing.
30.0x return rate for AI conversation layer.
47 return rate for Incremental Return on Ad Spend (iROAS): New Customers. (Case study)
1.5x return rate for Pure debt instrument RBF. (Case study)
Conversion rate
3.0% conversion rate for PQLs.
6.0% conversion rate for Conversion Rate: Checkout Links.
2.4% conversion rate for 260 Sample Sale.
Conversion Lift
80.0% conversion lift for Apexure.
15.0% conversion lift for On Site Conversions. (Case study)
Repeat Purchase Rate
3.1x repeat purchase rate for Rivo members vs non-members.
Cross Sell Rate:Increase
2.1x cross sell rate:increase for F1 Commerce e-commerce operations.
Revenue Per Visitor:Growth
15.0% revenue per visitor:growth for eCommerce brands using AdaptiveCX.
Purchase Frequency
53.9% purchase frequency for shoppers visiting a Brand Store.
Average order value
$7.70 average order value for BrainGain. (Case study)
Mobile Commerce Share
42 mobile commerce share for Mobile Commerce: Companies. (Case study)
How this feed is built
We publish only statistics that pass the serving and evidence checks for this vertical. Each item keeps its source context and data vintage, while duplicate claims are grouped and non-citable observations are withheld. The feed refreshes as new evidence is reviewed.