38.1% -- zero click rate for Google search queries with AI Overviews (2025)

The zero click rate for Google search queries with AI Overviews is 38.1% as of 2025 according to Semrush. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong zero click rate benchmark for Google search queries with AI Overviews is 38.1%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published zero click rate serving value for Google search queries with AI Overviews is 38.1% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of zero click rate variation for Google search queries with AI Overviews include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 38.1% as of 2025.

For a digital marketer, the published zero click rate serving value is 38.1%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.