B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

50%

50% -- share of websites using google analytics for Google Analytics (2023)

2023  · Renolon

50% of websites utilize Google Analytics.

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Attribution: Renolon View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Graded Evidence graded

Questions about this data

What is the share of websites using google analytics for Google Analytics?

The share of websites using google analytics for Google Analytics is 50% as of 2023 according to Renolon. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good share of websites using google analytics benchmark for Google Analytics?

A strong share of websites using google analytics benchmark for Google Analytics is 50%, using the current serving value as of 2023. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does Google Analytics share of websites using google analytics compare to the industry average?

The published share of websites using google analytics serving value for Google Analytics is 50% as of 2023. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect share of websites using google analytics for Google Analytics?

Primary drivers of share of websites using google analytics variation for Google Analytics include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 50% as of 2023.

What share of websites using google analytics should I aim for as a digital marketer in 2023?

For a digital marketer, the published share of websites using google analytics serving value is 50%; it is an evidence-grade reference, not a personalized target as of 2023. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Google Analytics
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Renolon Primary Tier C
https://www.digitalmagazine.in/analytics-data/understanding-google-analytics-and-how-to-set-up-a-com… ↗
Confidence: 55/100 Vintage: 2023 Channel: Deep Crawl
Source Article
Understanding Google Analytics And How To Set Up: A Comprehensive Guide - AI Marketing, SEO & Content Strategy Insights | The Digital Magazine
Having thoroughly researched your audience and crafted compelling content, you’re poised to launch your digital marketing campaign. However, the success of your endeavors hinges on the presence of a robust analytics system right from the beginning. As reported by Renolon, a staggering 50% of website…
Original Research
Renolon · Original study ↗

Cited from Renolon via secondary publication; collection method not stated

Methodology documented
Industrymarketing
Plain Text
Google Analytics: 50% share of websites using google analytics. Source: Renolon (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/websites-using-google-analytics
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<blockquote cite="https://lighthousedata.io/data/websites-using-google-analytics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of websites using google analytics for Google Analytics<br><small>Source: Renolon (2023) · <a href="https://lighthousedata.io/data/websites-using-google-analytics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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