38%
38% -- share of scraping requests for video and social media platforms (YouTube, TikTok) (2025)
Video and social media platforms accounted for 38% of all scraping requests in 2025 according to Decodo's data.
Questions about this data
What is the share of scraping requests for video and social media platforms (YouTube, TikTok)?
The share of scraping requests for video and social media platforms (YouTube, TikTok) is 38% as of 2025 according to Decodo. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.
What is a good share of scraping requests benchmark for video and social media platforms (YouTube, TikTok)?
A strong share of scraping requests benchmark for video and social media platforms (YouTube, TikTok) is 38%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.
How does video and social media platforms (YouTube, TikTok) share of scraping requests compare to the industry average?
The published share of scraping requests serving value for video and social media platforms (YouTube, TikTok) is 38% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.
What factors affect share of scraping requests for video and social media platforms (YouTube, TikTok)?
Primary drivers of share of scraping requests variation for video and social media platforms (YouTube, TikTok) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 38% as of 2025.
What share of scraping requests should I aim for as a social media manager in 2025?
For a social media manager, the published share of scraping requests serving value is 38%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.
Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.
Single source - not yet corroborated
Decodo annual Most Scraped Websites report, based on scraping request data
<blockquote cite="https://lighthousedata.io/data/video-social-scraping-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share of scraping requests for video and social media platforms (YouTube, TikTok)<br><small>Source: Decodo (2025) · <a href="https://lighthousedata.io/data/video-social-scraping-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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