B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

50%

50% -- retention rate difference for mobile apps prioritizing user experience (2023)

2023  · Mobile App User Retention & Engagement report

Mobile apps that prioritize user experience have an average of 50% higher retention rates.

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Attribution: Mobile App User Retention & Engagement report View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Graded Evidence graded

Questions about this data

What is the retention rate difference for mobile apps prioritizing user experience?

The retention rate difference for mobile apps prioritizing user experience is 50% as of 2023 according to Mobile App User Retention & Engagement report. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good retention rate difference benchmark for mobile apps prioritizing user experience?

A strong retention rate difference benchmark for mobile apps prioritizing user experience is 50%, using the current serving value as of 2023. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does mobile apps prioritizing user experience retention rate difference compare to the industry average?

The published retention rate difference serving value for mobile apps prioritizing user experience is 50% as of 2023. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect retention rate difference for mobile apps prioritizing user experience?

Primary drivers of retention rate difference variation for mobile apps prioritizing user experience include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 50% as of 2023.

What retention rate difference should I aim for as a digital marketer in 2023?

For a digital marketer, the published retention rate difference serving value is 50%; it is an evidence-grade reference, not a personalized target as of 2023. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
50%
Unit
Percentage
Data Vintage
2023
Entity
mobile apps prioritizing user experience
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Mobile App User Retention & Engagement report Primary Tier C
https://visual.app/blog/not-borings-mobile-experiences ↗
Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl
Source Article
Making the Boring, Not Boring
Making the Boring, Not Boring Written byLuke Tyler Updated onSeptember 18, 2023 An award winning iOS app studio, Not Boring was founded in 2020 by Andy Allen. He was previously the Co-Founder of FiftyThree and maker of the massively successful drawing app, Paper. Not Boring creates utility apps with…
Original Research
Mobile App User Retention & Engagement report · Original study ↗

Cited from the Mobile App User Retention & Engagement report; original methodology not provided

Methodology documented
Industrymarketing
Plain Text
mobile apps prioritizing user experience: 50% retention rate difference. Source: Mobile App User Retention & Engagement report (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ux-prioritizing-apps-retention-50-percent
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<blockquote cite="https://lighthousedata.io/data/ux-prioritizing-apps-retention-50-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- retention rate difference for mobile apps prioritizing user experience<br><small>Source: Mobile App User Retention & Engagement report (2023) · <a href="https://lighthousedata.io/data/ux-prioritizing-apps-retention-50-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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