70% -- paid ad ignoring rate for search engine users (2025)

The paid ad ignoring rate for search engine users is 70% as of 2025 according to soudmarketing.com. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong paid ad ignoring rate benchmark for search engine users is 70%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published paid ad ignoring rate serving value for search engine users is 70% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of paid ad ignoring rate variation for search engine users include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 70% as of 2025.

For a paid media manager, the published paid ad ignoring rate serving value is 70%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.