B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

364

364 -- social media mentions for UNESCO MIL on Twitter (2022)

2022  · Berkeley Communications

There were 364 mentions of UNESCO and MIL on Twitter during the campaign.

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Attribution: Berkeley Communications View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Graded Evidence graded

Questions about this data

What is the social media mentions for UNESCO MIL on Twitter?

The social media mentions for UNESCO MIL on Twitter is 364 as of 2022 according to Berkeley Communications. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good social media mentions benchmark for UNESCO MIL on Twitter?

A strong social media mentions benchmark for UNESCO MIL on Twitter is 364, using the current serving value as of 2022. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does UNESCO MIL on Twitter social media mentions compare to the industry average?

The published social media mentions serving value for UNESCO MIL on Twitter is 364 as of 2022. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect social media mentions for UNESCO MIL on Twitter?

Primary drivers of social media mentions variation for UNESCO MIL on Twitter include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 364 as of 2022.

What social media mentions should I aim for as a social media manager in 2022?

For a social media manager, the published social media mentions serving value is 364; it is an evidence-grade reference, not a personalized target as of 2022. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
364
Unit
Count
Data Vintage
2022
Entity
UNESCO MIL on Twitter
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Berkeley Communications Primary Tier B
https://www.berkeleypr.com/case-studies/unesco/ ↗
Confidence: 53/100 Vintage: 2022 Channel: Wayback
Source Article
UNESCO - Berkeley Communications
Showing the world why Media and Information Literacy is a vital skillset In Stats 25 Infographics 15 Videos 5 Podcasts Key Results 280 mentions of UNESCO in relation to the MIL Curriculum and Global MIL Week Over 600 attendees to the MIL Curriculum launch More than 55,000 people reached on Facebook …
Original Research
Berkeley Communications · Original study ↗

PR agency case study; campaign social listening metric

Methodology documented
Industrymarketing
Plain Text
UNESCO MIL on Twitter: 364 social media mentions. Source: Berkeley Communications (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unesco-mil-twitter-mentions-2022
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<blockquote cite="https://lighthousedata.io/data/unesco-mil-twitter-mentions-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>364</strong> -- social media mentions for UNESCO MIL on Twitter<br><small>Source: Berkeley Communications (2022) · <a href="https://lighthousedata.io/data/unesco-mil-twitter-mentions-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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