B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

91%

91% -- google analytics usage rate for top-ranking websites (2026)

2026  · linkutm.com

91% of top-ranking websites use Google Analytics to track traffic sources.

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Attribution: linkutm.com View source
Lighthouse Research Team
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Questions about this data

What is the google analytics usage rate for top-ranking websites?

The google analytics usage rate for top-ranking websites is 91% as of 2026 according to linkutm.com. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good google analytics usage rate benchmark for top-ranking websites?

A strong google analytics usage rate benchmark for top-ranking websites is 91%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does top-ranking websites google analytics usage rate compare to the industry average?

The published google analytics usage rate serving value for top-ranking websites is 91% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect google analytics usage rate for top-ranking websites?

Primary drivers of google analytics usage rate variation for top-ranking websites include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 91% as of 2026.

What google analytics usage rate should I aim for as a digital marketer in 2026?

For a digital marketer, the published google analytics usage rate serving value is 91%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
91%
Unit
Percentage
Data Vintage
2026
Entity
top-ranking websites
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
linkutm.com Primary Tier C
https://linkutm.com/blog/what-is-utm-code ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
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Original Research
linkutm.com · Original study ↗

Cited without named original study details

Methodology documented
Industrymarketing
Plain Text
top-ranking websites: 91% google analytics usage rate. Source: linkutm.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-ranking-websites-google-analytics-usage
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<blockquote cite="https://lighthousedata.io/data/top-ranking-websites-google-analytics-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- google analytics usage rate for top-ranking websites<br><small>Source: linkutm.com (2026) · <a href="https://lighthousedata.io/data/top-ranking-websites-google-analytics-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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