88% -- customer retention rate for businesses that embrace sustainability (2025)

The customer retention rate for businesses that embrace sustainability is 88% as of 2025 according to Forrester Research. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong customer retention rate benchmark for businesses that embrace sustainability is 88%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published customer retention rate serving value for businesses that embrace sustainability is 88% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of customer retention rate variation for businesses that embrace sustainability include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 88% as of 2025.

For a digital marketer, the published customer retention rate serving value is 88%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.