23.6% -- share using social media recommendations for Gen Z consumers in Poland (healthcare & beauty) (2025)

The share using social media recommendations for Gen Z consumers in Poland (healthcare & beauty) is 23.6% as of 2025 according to SW Research / Whites. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong share using social media recommendations benchmark for Gen Z consumers in Poland (healthcare & beauty) is 23.6%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published share using social media recommendations serving value for Gen Z consumers in Poland (healthcare & beauty) is 23.6% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of share using social media recommendations variation for Gen Z consumers in Poland (healthcare & beauty) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 23.6% as of 2025.

For a social media manager, the published share using social media recommendations serving value is 23.6%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.