B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

25%

25% -- vendor generative ai mention rate for ShopTalk 2025 vendors (2025)

2025  · Forbes

25% of vendors at ShopTalk 2025 explicitly mention generative AI.

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Attribution: Forbes View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Graded Evidence graded

Questions about this data

What is the vendor generative ai mention rate for ShopTalk 2025 vendors?

The vendor generative ai mention rate for ShopTalk 2025 vendors is 25% as of 2025 according to Forbes. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good vendor generative ai mention rate benchmark for ShopTalk 2025 vendors?

A strong vendor generative ai mention rate benchmark for ShopTalk 2025 vendors is 25%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does ShopTalk 2025 vendors vendor generative ai mention rate compare to the industry average?

The published vendor generative ai mention rate serving value for ShopTalk 2025 vendors is 25% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect vendor generative ai mention rate for ShopTalk 2025 vendors?

Primary drivers of vendor generative ai mention rate variation for ShopTalk 2025 vendors include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 25% as of 2025.

What vendor generative ai mention rate should I aim for as a digital marketer in 2025?

For a digital marketer, the published vendor generative ai mention rate serving value is 25%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
25%
Unit
Percentage
Data Vintage
2025
Entity
ShopTalk 2025 vendors
Geography
North America
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Forbes Primary Tier B
https://bestofai.com/article/shoptalk-2025-just-1-of-vendors-use-generative-ai-to-the-max ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
ShopTalk 2025: Just 1% Of Vendors Use Generative AI To The Max
1 Feature Story ShopTalk 2025: Just 1% Of Vendors Use Generative AI To The Max Mar 21, 2025 · forbes.comThe article highlights that while e-commerce is generally a leader in AI adoption, the integration of generative AI is still in its early stages, with most solutions focusing on traditional AI app…
Original Research
Forbes · Original study ↗

Analysis of vendor technology mentions at ShopTalk 2025 conference

Methodology documented
IndustryRetail Company SizeMid-market RegionNorth America
Plain Text
ShopTalk 2025 vendors: 25% vendor generative ai mention rate. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoptalk-2025-vendors-mention-generative-ai
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoptalk-2025-vendors-mention-generative-ai" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- vendor generative ai mention rate for ShopTalk 2025 vendors<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/shoptalk-2025-vendors-mention-generative-ai" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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