18% -- click through rate drop for Google AI Overviews informational queries (2026)

The click through rate drop for Google AI Overviews informational queries is 18% as of 2026 according to Semrush. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong click through rate drop benchmark for Google AI Overviews informational queries is 18%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published click through rate drop serving value for Google AI Overviews informational queries is 18% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of click through rate drop variation for Google AI Overviews informational queries include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 18% as of 2026.

For a digital marketer, the published click through rate drop serving value is 18%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.