92%
92% -- zero click rate for Google AI Mode (2025-09)
Semrush found that Google AI Mode searches result in zero clicks 92% to 94% of the time.
- Reported as a range (92 to 94%)
Questions about this data
What is the zero click rate for Google AI Mode?
The zero click rate for Google AI Mode is 92% as of 2025-09 according to Semrush. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.
What is a good zero click rate benchmark for Google AI Mode?
A strong zero click rate benchmark for Google AI Mode is 92%, using the current serving value as of 2025-09. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.
How does Google AI Mode zero click rate compare to the industry average?
The published zero click rate serving value for Google AI Mode is 92% as of 2025-09. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.
What factors affect zero click rate for Google AI Mode?
Primary drivers of zero click rate variation for Google AI Mode include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 92% as of 2025-09.
What zero click rate should I aim for as a digital marketer in 2025?
For a digital marketer, the published zero click rate serving value is 92%; it is an evidence-grade reference, not a personalized target as of 2025-09. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.
Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.
Single source - not yet corroborated
Semrush research; range midpoint extracted
| Period | Value | Change |
|---|---|---|
| 2024 | 93% | |
| 2025-07 | 92% | -1.1% |
| 2025-09 (current) | 93% | +1.1% |
| 2025-09 (current) | 92% | -1.1% |
| 2026 | 93% | +1.1% |
<blockquote cite="https://lighthousedata.io/data/semrush-ai-mode-zero-click" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- zero click rate for Google AI Mode<br><small>Source: Semrush (2025-09) · <a href="https://lighthousedata.io/data/semrush-ai-mode-zero-click" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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