B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

14.3%

14.3% -- email open rate increase for segmentation devotees (2021)

2021  · mailfloss.storychief.io

Marketers who use segmentation experienced a 14.3% increase in email open rates according to MailChimp.

Cite this stat Share How we verify
Attribution: mailfloss.storychief.io View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Graded Evidence graded

Questions about this data

What is the email open rate increase for segmentation devotees?

The email open rate increase for segmentation devotees is 14.3% as of 2021 according to mailfloss.storychief.io. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good email open rate increase benchmark for segmentation devotees?

A strong email open rate increase benchmark for segmentation devotees is 14.3%, using the current serving value as of 2021. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does segmentation devotees email open rate increase compare to the industry average?

The published email open rate increase serving value for segmentation devotees is 14.3% as of 2021. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect email open rate increase for segmentation devotees?

Primary drivers of email open rate increase variation for segmentation devotees include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 14.3% as of 2021.

What email open rate increase should I aim for as a email marketer in 2021?

For a email marketer, the published email open rate increase serving value is 14.3%; it is an evidence-grade reference, not a personalized target as of 2021. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
14.3%
Unit
Percentage
Data Vintage
2021
Entity
segmentation devotees
Geography
Global
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

66/100 confidence
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
94
mailfloss.storychief.io Primary Tier B
https://mailfloss.storychief.io/ecommerce-email-marketing ↗
Confidence: 51/100 Vintage: 2021 Channel: Common Crawl
Source Article
Ecommerce Email Marketing Guide for 2021
Also cited by
2026-08-16
2026-08-16
2026-08-16
2026-08-16
Original Research
mailfloss.storychief.io · Original study ↗

Source: MailChimp

IndustryeCommerce RegionGlobal RoleAll marketers Channelemail
Plain Text
segmentation devotees: 14.3% email open rate increase. Source: mailfloss.storychief.io (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmentation-open-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/segmentation-open-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.3%</strong> -- email open rate increase for segmentation devotees<br><small>Source: mailfloss.storychief.io (2021) · <a href="https://lighthousedata.io/data/segmentation-open-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →