B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

$6

$6 -- billboard median cpm for Scarville, Iowa outdoor advertising market (2024-06)

2024-06  · n=16  · AdQuick

The median CPM for outdoor advertising in Scarville, Iowa is $6.17.

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Attribution: AdQuick View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Graded Evidence graded

Questions about this data

What is the billboard median cpm for Scarville, Iowa outdoor advertising market?

The billboard median cpm for Scarville, Iowa outdoor advertising market is $6 as of 2024-06 according to AdQuick. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good billboard median cpm benchmark for Scarville, Iowa outdoor advertising market?

A strong billboard median cpm benchmark for Scarville, Iowa outdoor advertising market is $6, using the current serving value as of 2024-06. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does Scarville, Iowa outdoor advertising market billboard median cpm compare to the industry average?

The published billboard median cpm serving value for Scarville, Iowa outdoor advertising market is $6 as of 2024-06. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect billboard median cpm for Scarville, Iowa outdoor advertising market?

Primary drivers of billboard median cpm variation for Scarville, Iowa outdoor advertising market include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is $6 as of 2024-06.

What billboard median cpm should I aim for as a paid media manager in 2024?

For a paid media manager, the published billboard median cpm serving value is $6; it is an evidence-grade reference, not a personalized target as of 2024-06. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
$6
Unit
Currency Usd
Data Vintage
2024-06
Entity
Scarville, Iowa outdoor advertising market
Sample Size
16
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
AdQuick Primary Tier A
https://www.adquick.com/billboard-cost/scarville-city-iowa ↗
Confidence: 57/100 Vintage: 2024-06 Channel: Wayback
Source Article
How much does a billboard cost in Scarville, Iowa?
Last updated: 6/ 1/24 Cost - $504 - Average cost - $452.29 - Lowest price - $6.17 - Median CPM Impressions - 25,675 - Median Impressions Inventory - 16 - Advertising Ads - 2 - Scarville Outdoor Advertising companies on AdQuick Outdoor advertising prices are for a four week campaign Digital Billboard…
Original Research
AdQuick · Original study ↗

AdQuick marketplace data; median cost per thousand impressions across Scarville, Iowa billboard inventory

Methodology documented
Industrymarketing
Plain Text
Scarville, Iowa outdoor advertising market: $6 billboard median cpm. Source: AdQuick (2024-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/scarville-iowa-billboard-median-cpm-2024
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<blockquote cite="https://lighthousedata.io/data/scarville-iowa-billboard-median-cpm-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$6</strong> -- billboard median cpm for Scarville, Iowa outdoor advertising market<br><small>Source: AdQuick (2024-06) · <a href="https://lighthousedata.io/data/scarville-iowa-billboard-median-cpm-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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