82% -- click through rate increase for Web pages with rich results (vs. non-rich results), Google/Nestlé case study (2026)

The click through rate increase for Web pages with rich results (vs. non-rich results), Google/Nestlé case study is 82% as of 2026 according to Google/Nestlé. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong click through rate increase benchmark for Web pages with rich results (vs. non-rich results), Google/Nestlé case study is 82%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published click through rate increase serving value for Web pages with rich results (vs. non-rich results), Google/Nestlé case study is 82% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of click through rate increase variation for Web pages with rich results (vs. non-rich results), Google/Nestlé case study include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 82% as of 2026.

For a digital marketer, the published click through rate increase serving value is 82%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.