$3
$3 -- average cpc for PPC keywords (2026)
Questions about this data
What is the average cpc for PPC keywords?
The average cpc for PPC keywords is $3 as of 2026 according to WordStream. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.
What is a good average cpc benchmark for PPC keywords?
A strong average cpc benchmark for PPC keywords is $3, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.
How does PPC keywords average cpc compare to the industry average?
The published average cpc serving value for PPC keywords is $3 as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.
What factors affect average cpc for PPC keywords?
Primary drivers of average cpc variation for PPC keywords include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is $3 as of 2026.
What average cpc should I aim for as a paid media manager in 2026?
For a paid media manager, the published average cpc serving value is $3; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.
Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.
Average CPC for the sports industry according to WordStream data.
| Period | Value | Change |
|---|---|---|
| 2026 (current) | $3 | |
| 2026 (current) | $7 | +103.7% |
| 2026 (current) | $4 | -48.8% |
<blockquote cite="https://lighthousedata.io/data/ppc-keyword-cost-13" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- average cpc for PPC keywords<br><small>Source: WordStream (2026) · <a href="https://lighthousedata.io/data/ppc-keyword-cost-13" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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