B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

26%

26% -- ai model business mention rate for Perplexity (2026-09)

2026-09  · n=13,094  · Surfeo

Perplexity mentioned 26% of businesses in a sample of 13,094 Spanish SMBs across 30 industries and 10 cities.

  • Not an estimate of the entire market
  • Equal rates between models do not mean they mention the same businesses
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Attribution: Surfeo View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Graded Evidence graded

Questions about this data

What is the ai model business mention rate for Perplexity?

The ai model business mention rate for Perplexity is 26% as of 2026-09 according to Surfeo. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good ai model business mention rate benchmark for Perplexity?

A strong ai model business mention rate benchmark for Perplexity is 26%, using the current serving value as of 2026-09. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does Perplexity ai model business mention rate compare to the industry average?

The published ai model business mention rate serving value for Perplexity is 26% as of 2026-09. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect ai model business mention rate for Perplexity?

Primary drivers of ai model business mention rate variation for Perplexity include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 26% as of 2026-09.

What ai model business mention rate should I aim for as a digital marketer in 2026?

For a digital marketer, the published ai model business mention rate serving value is 26%; it is an evidence-grade reference, not a personalized target as of 2026-09. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
26%
Unit
Percentage
Data Vintage
2026-09
Entity
Perplexity
Sample Size
13,094
Geography
EMEA
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Surfeo Primary Tier A
https://surfeo.ai/estudios/perplexity-vs-claude-pymes-2026 ↗
Confidence: 57/100 Vintage: 2026-09 Channel: Deep Crawl
Source Article
Perplexity vs Claude: which recommends more local businesses? (2026 data)
Perplexity vs Claude: AI Recommendation Comparison Sample of 13094 businesses across 30 industries and 10 Spanish cities. This is not an estimate of the entire market. Data aggregated on 7 September 2026 from 406 ranking pages. Editorial updates do not refresh this measurement. Perplexity 26% 3412 b…
Original Research
Surfeo · Original study ↗

Sample of 13094 businesses across 30 industries and 10 Spanish cities; data aggregated 7 September 2026 from 406 ranking pages; 3412 businesses mentioned

Methodology documented
IndustryAll RegionEMEA RoleAll marketers
Plain Text
Perplexity: 26% ai model business mention rate. Source: Surfeo (2026-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/perplexity-smb-mention-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/perplexity-smb-mention-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- ai model business mention rate for Perplexity<br><small>Source: Surfeo (2026-09) · <a href="https://lighthousedata.io/data/perplexity-smb-mention-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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