4 -- last click to mmm roas multiplier for Paid Social (2025)

The last click to mmm roas multiplier for Paid Social is 4 as of 2025 according to Sellforte. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong last click to mmm roas multiplier benchmark for Paid Social is 4, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published last click to mmm roas multiplier serving value for Paid Social is 4 as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of last click to mmm roas multiplier variation for Paid Social include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 4 as of 2025.

For a paid media manager, the published last click to mmm roas multiplier serving value is 4; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.