59% -- mobile commerce share for global retail ecommerce sales (2025)

The mobile commerce share for global retail ecommerce sales is 59% as of 2025 according to Statista. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong mobile commerce share benchmark for global retail ecommerce sales is 59%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published mobile commerce share serving value for global retail ecommerce sales is 59% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of mobile commerce share variation for global retail ecommerce sales include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 59% as of 2025.

For a digital marketer, the published mobile commerce share serving value is 59%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.