23% -- marketing mix model adoption rate for brands running paid media (Q1 2026)

The marketing mix model adoption rate for brands running paid media is 23% as of Q1 2026 according to GrowwithBA. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong marketing mix model adoption rate benchmark for brands running paid media is 23%, using the current serving value as of Q1 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published marketing mix model adoption rate serving value for brands running paid media is 23% as of Q1 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of marketing mix model adoption rate variation for brands running paid media include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 23% as of Q1 2026.

For a paid media manager, the published marketing mix model adoption rate serving value is 23%; it is an evidence-grade reference, not a personalized target as of Q1 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.