72% -- merchants using at least two platforms for Amazon merchants (2025)

The merchants using at least two platforms for Amazon merchants is 72% as of 2025 according to AMZScout. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong merchants using at least two platforms benchmark for Amazon merchants is 72%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published merchants using at least two platforms serving value for Amazon merchants is 72% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of merchants using at least two platforms variation for Amazon merchants include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 72% as of 2025.

For a digital marketer, the published merchants using at least two platforms serving value is 72%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.