74% -- leaders ranking campaign roi top kpi for Marketing leaders (VPs, directors, heads of digital marketing, ecommerce, martech strategy, marketing analytics) (2026)

The leaders ranking campaign roi top kpi for Marketing leaders (VPs, directors, heads of digital marketing, ecommerce, martech strategy, marketing analytics) is 74% as of 2026 according to Martechvibe. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong leaders ranking campaign roi top kpi benchmark for Marketing leaders (VPs, directors, heads of digital marketing, ecommerce, martech strategy, marketing analytics) is 74%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published leaders ranking campaign roi top kpi serving value for Marketing leaders (VPs, directors, heads of digital marketing, ecommerce, martech strategy, marketing analytics) is 74% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of leaders ranking campaign roi top kpi variation for Marketing leaders (VPs, directors, heads of digital marketing, ecommerce, martech strategy, marketing analytics) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 74% as of 2026.

For a paid media manager, the published leaders ranking campaign roi top kpi serving value is 74%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.