21% -- return on assets improvement for firms in highly competitive industries using marketing analytics dashboards (2026)

The return on assets improvement for firms in highly competitive industries using marketing analytics dashboards is 21% as of 2026 according to Prof. Koen Pauwels (research cited). This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong return on assets improvement benchmark for firms in highly competitive industries using marketing analytics dashboards is 21%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published return on assets improvement serving value for firms in highly competitive industries using marketing analytics dashboards is 21% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of return on assets improvement variation for firms in highly competitive industries using marketing analytics dashboards include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 21% as of 2026.

For a digital marketer, the published return on assets improvement serving value is 21%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.