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73%

73% -- marketers with multichannel strategy for marketers (2025)

2025  · Invesp

73% of marketers have a multi-channel strategy in place according to a study by Invesp.

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Attribution: Invesp View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Graded Evidence graded

Questions about this data

What is the marketers with multichannel strategy for marketers?

The marketers with multichannel strategy for marketers is 73% as of 2025 according to Invesp. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good marketers with multichannel strategy benchmark for marketers?

A strong marketers with multichannel strategy benchmark for marketers is 73%, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does marketers marketers with multichannel strategy compare to the industry average?

The published marketers with multichannel strategy serving value for marketers is 73% as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect marketers with multichannel strategy for marketers?

Primary drivers of marketers with multichannel strategy variation for marketers include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 73% as of 2025.

What marketers with multichannel strategy should I aim for as a digital marketer in 2025?

For a digital marketer, the published marketers with multichannel strategy serving value is 73%; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
73%
Unit
Percentage
Data Vintage
2025
Entity
marketers
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Invesp Primary Tier C
https://argil.ai/blog/the-ultimate-guide-to-distributing-video-content-across-multiple-platforms-in-… ↗
Confidence: 48/100 Vintage: 2025 Channel: Common Crawl
Source Article
Argil: Distributing Video Content Across Platforms with Ease
Original Research
Invesp · Original study ↗

Cited from Invesp study; methodology not stated

Methodology documented
Industrymarketing
Plain Text
marketers: 73% marketers with multichannel strategy. Source: Invesp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-with-multichannel-strategy-invesp
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<blockquote cite="https://lighthousedata.io/data/marketers-with-multichannel-strategy-invesp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- marketers with multichannel strategy for marketers<br><small>Source: Invesp (2025) · <a href="https://lighthousedata.io/data/marketers-with-multichannel-strategy-invesp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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