B Evidence Grade B Graded under review Safe to Cite Current

60%

60% -- marketer sentiment location based marketing roi for marketers (2026)

2026  · Marketingfacts.nl

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Lighthouse Research Team
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Graded Evidence graded

Questions about this data

What is the marketer sentiment location based marketing roi for marketers?

The marketer sentiment location based marketing roi for marketers is 60% as of 2026 according to Marketingfacts.nl. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good marketer sentiment location based marketing roi benchmark for marketers?

A strong marketer sentiment location based marketing roi benchmark for marketers is 60%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does marketers marketer sentiment location based marketing roi compare to the industry average?

The published marketer sentiment location based marketing roi serving value for marketers is 60% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect marketer sentiment location based marketing roi for marketers?

Primary drivers of marketer sentiment location based marketing roi variation for marketers include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 60% as of 2026.

What marketer sentiment location based marketing roi should I aim for as a digital marketer in 2026?

For a digital marketer, the published marketer sentiment location based marketing roi serving value is 60%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
60%
Unit
Percentage
Data Vintage
2026
Entity
marketers
Geography
EMEA
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Marketingfacts.nl Primary Tier B
https://www.marketingfacts.nl/berichten/de-kansen-en-uitdagingen-van-location-based-marketing-binnen… ↗
Confidence: 62/100 Vintage: 2026 Channel: Common Crawl
Source Article
De kansen en uitdagingen van location-based marketing binnen out-of-home
De kansen en uitdagingen van location-based marketing binnen out-of-home De mogelijkheden van het gebruik van locatiedata nemen toe door technologische ontwikkelingen, toename van infrastructuren en nieuwe databronnen. Als je als adverteerder meer relevantie wilt toevoegen aan je uitingen en daarmee…
Original Research
Marketingfacts.nl · Original study ↗

own research among 100+ marketers

Industryooh_advertising RegionEMEA RoleAll marketers Channelmulti-channel
Plain Text
marketers: 60% marketer sentiment location based marketing roi. Source: Marketingfacts.nl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-belief-in-location-based-marketing-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-belief-in-location-based-marketing-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- marketer sentiment location based marketing roi for marketers<br><small>Source: Marketingfacts.nl (2026) · <a href="https://lighthousedata.io/data/marketers-belief-in-location-based-marketing-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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