73% -- social media platform usage rate facebook for Māori rangatahi (Years 7--13) (2026)

The social media platform usage rate facebook for Māori rangatahi (Years 7--13) is 73% as of 2026 according to Careers New Zealand (Project Kāmehameha). This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong social media platform usage rate facebook benchmark for Māori rangatahi (Years 7--13) is 73%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published social media platform usage rate facebook serving value for Māori rangatahi (Years 7--13) is 73% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of social media platform usage rate facebook variation for Māori rangatahi (Years 7--13) include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 73% as of 2026.

For a social media manager, the published social media platform usage rate facebook serving value is 73%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.