57% -- share of managers viewing digital transformation as strategy foundation for Polish B2B managers (2026-02)

The share of managers viewing digital transformation as strategy foundation for Polish B2B managers is 57% as of 2026-02 according to IRSM (Instytut Rozwoju Sprzedaży i Marketingu). This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong share of managers viewing digital transformation as strategy foundation benchmark for Polish B2B managers is 57%, using the current serving value as of 2026-02. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published share of managers viewing digital transformation as strategy foundation serving value for Polish B2B managers is 57% as of 2026-02. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of share of managers viewing digital transformation as strategy foundation variation for Polish B2B managers include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 57% as of 2026-02.

For a digital marketer, the published share of managers viewing digital transformation as strategy foundation serving value is 57%; it is an evidence-grade reference, not a personalized target as of 2026-02. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.