B Evidence Grade B Graded under review Safe to Cite Recent

3

3 -- email roi increase for email campaigns (2025)

2025  · Klaviyo

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Attribution: Klaviyo View source
Lighthouse Research Team
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Graded Evidence graded

Questions about this data

What is the email roi increase for email campaigns?

The email roi increase for email campaigns is 3 as of 2025 according to Klaviyo. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good email roi increase benchmark for email campaigns?

A strong email roi increase benchmark for email campaigns is 3, using the current serving value as of 2025. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does email campaigns email roi increase compare to the industry average?

The published email roi increase serving value for email campaigns is 3 as of 2025. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect email roi increase for email campaigns?

Primary drivers of email roi increase variation for email campaigns include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 3 as of 2025.

What email roi increase should I aim for as a email marketer in 2025?

For a email marketer, the published email roi increase serving value is 3; it is an evidence-grade reference, not a personalized target as of 2025. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
3
Unit
Multiple
Data Vintage
2025
Entity
email campaigns
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

73/100 confidence
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Klaviyo Primary Tier B
https://maildrip.io/strategies-reduce-unsubscribe-rates/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
8 Best Strategies To Reduce Email Unsubscribe Rates
According to HubSpot, 34% of email subscribers unsubscribe due to high email frequency. It’s a staggering statistic highlighting the importance of effective strategies to reduce email unsubscribe rates. An email unsubscribe rate is the percentage of users who opted out of receiving a sender’s email.…
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Original Research
Klaviyo · Original study ↗

Source: Klaviyo

Methodology documented
Industrymarketing
Plain Text
email campaigns: 3 email roi increase. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-email-segmentation-roi
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<blockquote cite="https://lighthousedata.io/data/klaviyo-email-segmentation-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- email roi increase for email campaigns<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/klaviyo-email-segmentation-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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