B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

41%

41% -- email revenue share from automated flows for Ecommerce accounts on Klaviyo (2026)

2026  · n=183,000  · Klaviyo

Automated email flows generate approximately 41% of total email revenue across over 183,000 ecommerce accounts benchmarked by Klaviyo.

  • Described as an approximation ('circa il 41%')
  • Dataset is denominated in USD and skewed towards the Anglo-Saxon market
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Attribution: Klaviyo View source
Lighthouse Research Team
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Graded Evidence graded

Questions about this data

What is the email revenue share from automated flows for Ecommerce accounts on Klaviyo?

The email revenue share from automated flows for Ecommerce accounts on Klaviyo is 41% as of 2026 according to Klaviyo. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

What is a good email revenue share from automated flows benchmark for Ecommerce accounts on Klaviyo?

A strong email revenue share from automated flows benchmark for Ecommerce accounts on Klaviyo is 41%, using the current serving value as of 2026. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

How does Ecommerce accounts on Klaviyo email revenue share from automated flows compare to the industry average?

The published email revenue share from automated flows serving value for Ecommerce accounts on Klaviyo is 41% as of 2026. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

What factors affect email revenue share from automated flows for Ecommerce accounts on Klaviyo?

Primary drivers of email revenue share from automated flows variation for Ecommerce accounts on Klaviyo include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 41% as of 2026.

What email revenue share from automated flows should I aim for as a email marketer in 2026?

For a email marketer, the published email revenue share from automated flows serving value is 41%; it is an evidence-grade reference, not a personalized target as of 2026. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.

Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Ecommerce accounts on Klaviyo
Sample Size
183,000
B
Strong, reliable evidence

Approved for serving with evidence grade B. The record passes the documented quality and serving gates; consult the methodology for provenance details.

71/100 confidence
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Klaviyo Primary Tier B
https://www.lucaattolini.com/email-marketing-per-ecommerce/ ↗
Confidence: 94/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Email Marketing per Ecommerce - Luca Attolini
L’email marketing per ecommerce è il sistema di comunicazione diretta che trasforma un contatto in un cliente ricorrente attraverso flow automatici, segmentazione comportamentale e campagne mirate. È l’unico canale in cui il traffico ti appartiene: nessuna piattaforma può togliertelo, aumentarne il …
Also cited by
Original Research
Klaviyo · Original study ↗

Klaviyo 2026 benchmarks built on over 183,000 ecommerce accounts; flows represent only 5.3% of total sends

Methodology documented
Industrymarketing
Plain Text
Ecommerce accounts on Klaviyo: 41% email revenue share from automated flows. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-2026-flows-41-percent-email-revenue
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<blockquote cite="https://lighthousedata.io/data/klaviyo-2026-flows-41-percent-email-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- email revenue share from automated flows for Ecommerce accounts on Klaviyo<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-2026-flows-41-percent-email-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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